You've told them what benefits your product has, now you have to show them how it delivers on that promise. Just ease people into the program before taking them on a journey. Overview of the productīefore you start going through the various features, show a bit of the application as a whole to give a sense of how easy it is to use, how wonderful its design is, etc. And because of some of its unique features, it is easy/fast/best/perfect.3. Name of your product is very short summary of what it does - must relate to pain described above. Now that the viewer recognizes themselves in the day in the life, you need to tell them that your solution will solve their problems - a very, very brief taste of what it's like once they have your product. But following this process is painful in some specific way, and you may totally fail because of something our product uniquely solves.2. If you're like most people, businesses, soccer moms, etc., you have some substandard way of doing things - whatever people did before your product. This is usually very quick, just a few sentences. You want to show the challenges and frustrations of people who do not have your product. You may not be original, but you'll have a strong structure for your demo. But the less you can get away with, the more people you'll make happy!Ī lot of good demo videos follow a very similar pattern. But it is still limiting.Īll in all, a lot of trade-offs in choosing the resolution. It can be viewed on almost any modern computer (the square 1280x1024, or the typical laptop widescreen). It's short in the vertical dimension, but it is an official resolution supported by YouTube (which is a popular destination for videos). Personally, I default to 720p, which is 1280x720. But that is a terribly limiting resolution, something that almost nobody has had as their primary display for 10 years now. Traditionally, people have adopted 1024x768 as a sort of lingua franca of resolution, probably because the LCD projector population seems (or maybe seemed) stuck there. (They look bad when they are a lot less than 100% resolution, but then your expectations are that the screen is shrunk).įiguring out the right resolution is a tough one, as you need to know the audience's capabilities. While normal "real world" video looks OK when scaled, screen casts look really bad when they are close to but not 100% resolution. The problem, of course, is that the video was captured at a higher vertical resolution, and so the video gets scaled down to fit the laptop. My colleague was complaining that the video was fuzzy on his laptop, which has a 1440x900 resolution. The person who did the screen cast (a third person) had done it at a resolution of 1280x1024. The desktop behind it remains functional, so that apps can be used while Mouseposé 3 is turned on.I was working this weekend with a colleague to deploy a video for a customer, and an interesting problem arose. Hitting a user definable hot key turns on the Mouseposé effect, dimming the screen and putting the mouse pointer into a "virtual laserpointer" that makes it easy to locate. In Mouseposé 3, you can turn on a sound to be played when the Mouse is clicked and the right and left clicks have a different color. Clicking the mouse is usually easily missed, so Mouseposé 3 now lets you visualize the mouse clicks by drawing a red circle (or two or three depending on the number of mouse clicks) around the mouse. One of the most important aspects of presenting is for an audience to be able to follow what the presenter is doing. Visually impaired people tell us that it helps them as well. If you have a large screen, it helps you quickly locate the mouse pointer when you return to your work after an interruption. If turned on, it dims the screen and puts a spotlight on the area around the mouse pointer, easily guiding the audiences attention to an area of interest.
Mouseposé 3 is an essential tool for everyone doing presentations or demos.
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